THE POWER OF THE BAOBAB
The History of the Baobab Tree
Baobab’s effectiveness was proven over 500 years ago (1500’s)
An Italian doctor and a botanist from Venice, Prospero Alpini (1553-1617), introduced
the Baobab tree in his Latin Book “De Plantis Aegypti Liber.”
Alpini noted in his book that fresh baobab fruit has a very pleasing taste and how Ethiopians consumed and used the baobab fruits and oils to treat burns, rashes, and high fever. Additionally, he stated how Egyptians made powder form of the baobab fruit to treat fever and injuries for centuries.
THE POWER OF THE BAOBAB TREE
The baobab tree is known as the “Water Tank” or “Africa’s Tree of Life,”
The baobab tree got its’ other names because of the trees’ versatile and multi-functional purposes and ability to withstand the harsh environment for long periods of time.
The baobab trees live in dry and deserted areas. The tree is leafless for most of the year and looks like roots are sticking up in the air therefore its other names include the “Upside-Down Tree” or “Bottle Tree.”
This wise and ancient tree saves water from the rainy season into its unique barrel-like trunk to survive in the long, harsh, and dry weather in Madagascar, mainland Africa, and Australia. Due to this ability, the tree has extraordinary longevity and can live up to 5,000 years. Also, this tree can contain over 100,000 liters of water in its trunk and the trunk can reach up to a diameter of 14 meters and a height of 30 meters tall.
The baobab tree produces one of the top-graded ingredients directly from mother nature. The tree produces extremely concentrated, nutritional, and large fruits and the first fruit takes about 60 years to 120 years to produce, making it very valuable and rare fruit.
PURPLEU’S TWO SIGNATURE INGREDIENTS
THE NUTRITIONAL POWERHOUSE
Baobab Fruit Extract:
Baobab Seed Oil:
Excellent for softening skin and healing any imperfections due to its antioxidants,
ample amounts of vitamins A, B, and C, along with omega 3, 6, and 9 fatty acids.
It also contains magnesium, potassium, and calcium.
14 Benefits of the Baobab
1. Support skin moisture barrier
2. Preserves collagen
3. Combats fine lines & wrinkles
4. Cleanse gently
5. Skin microbiome friendly
6. Fights acne
7. Conditions hair
8. Moisturizes the scalp
9. Strengthens nails
10. Heals chapped lips
11. Soothes irritation and eczema (a rich source of omega fatty acids)
12. Fight free radicals
13. Reduce damage from UV rays
14. Protects from air pollution
EU FDA APPROVAL TO USE IT IN 2008